Case Study: Lake Tahoe Visitors Authority achieves 345% increase in mobile organic traffic with BrightEdge

Tahoe South Organic Mobile Traffic Increases 345%

The Lake Tahoe Visitors Authority (Tahoe South), working with agency Noble Studios, needed to drive higher-quality web traffic to TahoeSouth.com that would convert into real-world visitors and revenue for local businesses. With more than half of trackable visits coming from organic search, LTVA’s challenge was to boost visibility and relevance in search results to attract serious travelers.

Using the BrightEdge platform, Noble identified long-tail and event-driven search opportunities, built evergreen content for recurring events, and optimized existing pages to build search authority. The result: dramatic ranking gains (e.g., major event terms moved into top SERP positions), a 345% year‑over‑year increase in mobile organic traffic, mobile traffic up 134% and page views up 102%, and notable desktop SEO gains as well.

Lake Tahoe Visitors Authority

Georgette Hartley

Integrated Marketing Manager