Case Study: Sweetwater boosts organic-assisted transactions by 38% with BrightEdge SEO

Sweetwater increases organic-assisted transactions by 38% with BrightEdge

Sweetwater, a major ecommerce retailer for music gear, faced the challenge of managing technical SEO across its vast website containing over 125,000 pages. To organize its content for both customers and search crawlers and to improve its organic search performance, Sweetwater leveraged the BrightEdge SEO platform.

Using BrightEdge Data Cube and other tools, the team implemented solutions including an optimized taxonomy and a corrected pagination structure. These technical fixes eliminated internal competition for search rankings and better aligned content with user search behavior. As a result, BrightEdge helped Sweetwater achieve a 38% increase in organic search-assisted transactions, a 39% increase in ranked keywords, and a 20% rise in new organic sessions.

Sweetwater