BrightEdge
123 Case Studies
A BrightEdge Case Study
STACK Media, a digital publisher focused on fitness content, faced the challenge of prioritizing its content and SEO efforts to maximize impact and acquire new, engaged visitors. To improve key performance indicators like ranking #1 on search engine results pages (SERPs), the team turned to the BrightEdge SEO platform and its Intent Signal product to identify the most promising high-value keywords.
Using BrightEdge Intent Signal, STACK Media identified a subset of keywords with high potential and analyzed the competitive landscape. They then implemented a new content structure and launched optimized web pages. This solution resulted in a 61% increase in site visits and a 73% reduction in bounce rate for the targeted keywords, with some terms like "hip thrust" jumping to the #1 organic ranking. BrightEdge provided a clear and highly effective framework for achieving these significant gains.