Case Study: STACK Media achieves 61% site traffic increase for high-value keywords with BrightEdge Intent Signal

STACK Media - Customer Case Study

Stack Media (stack.com) is a digital publisher that provides training and fitness content. Its editorial team needed a way to prioritize content and SEO efforts to attract new, engaged visitors and improve KPIs such as SERP rankings.

Using BrightEdge, the team used Data Cube to identify 120 high-volume fitness keywords, Intent Signal to find above-the-fold opportunities and mark “Optimize” targets, and Share of Voice for competitive insights. They redesigned page templates, published new pages with comprehensive content (tips, how-tos, videos) and redirected old pages; within a month targeted keywords drove a 61% increase in site visits, average bounce rate per page fell 73%, and keywords like “hip thrust” rose to the #1 organic SERP position.

STACK Media