Case Study: soak.com achieves a 30% increase in organic channel contribution with BrightEdge

soak.com Increases SEO Channel Contribution 30%

soak.com is an online bathroom retailer (Luxury For Less Ltd.) selling bathrooms, radiators and lighting. Their SEO manager, Hannah Bryce, needed a way to streamline SEO work across three large ecommerce sites: prioritizing the most lucrative on‑site actions while managing off‑site and technical tasks to improve rankings, organic traffic share and conversions.

Since adopting BrightEdge in 2018, soak.com used Recommendations, Data Cube research, and the platform’s reporting and professional services to focus efforts and maintain the sites. The result: a 30% increase in the organic channel’s contribution to all sessions, plus more efficient ongoing SEO workflows and support for technical and migration issues.

Soak.com

Hannah Bryce

SEO Manager