Case Study: Shades of Light builds topical authority and drives revenue with BrightEdge SEO

Shades of Light boosts organic blog sessions 183% with BrightEdge

Shades of Light, a home decor retailer, faced a challenge in its SEO strategy. A keyword gap analysis conducted with its partner Merkle Inc. revealed a significant shortfall in ranking for mid- to high-volume informational search topics. This gap prevented them from building awareness and establishing their expertise in key product areas.

Using the BrightEdge platform, Shades of Light implemented a targeted and systematic approach to content planning and production. This strategy was designed to maximize the impact of each new piece of content and build topical authority. The results from BrightEdge were substantial, driving a 183% increase in organic blog sessions and a remarkable 1,071% increase in organic revenue originating from blog traffic.

Shades of Light