Case Study: Seagate maps customer journey and achieves 20% increase in traffic with BrightEdge

Seagate Maps Customer Journey and Generates 20% Increase in Trafc

Seagate, a global leader in hard drive and storage technology, faced the challenge of scaling content marketing to drive organic traffic. With Ali MacDonald leading content strategy, the team needed a repeatable process for identifying themes, producing and repurposing content, mapping assets to the customer journey, and measuring performance across multiple channels.

Seagate adopted BrightEdge to improve SEO insight and integrate existing analytics, enabling the team to understand search behavior, optimize content for each stage of the funnel, and tie dashboards to real data. As a result, Seagate saw a 20% increase in overall traffic and a steady rise in new visits while more effectively delivering the right content from awareness through loyalty.

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