Case Study: Seagate achieves 20% traffic growth with BrightEdge

Seagate increases traffic 20% with BrightEdge

Seagate, a premier hard drive and storage technology leader, faced the challenge of creating a well-defined process for its content marketing. The company needed to better identify themes, produce and repurpose content, and map it to the customer journey to generate more organic traffic. To address this, Seagate partnered with the vendor BrightEdge and its SEO platform.

Using BrightEdge, Seagate integrated its existing analytics to understand customer search behavior and ensure its content was easy to find. This solution helped map site content to the entire customer journey, from awareness to loyalty. As a result, Seagate achieved a 20% increase in overall traffic growth and a consistently steady increase in new visits to its site.

Seagate