Case Study: Seagate achieves 6x ranked keywords and boosts referral & new visitor traffic with BrightEdge

Seagate - Customer Case Study

Seagate faced the common challenge of scaling content marketing to drive organic traffic while needing a repeatable process for identifying themes, producing and repurposing assets, and measuring performance across funnel stages (Awareness, Consideration, Purchase, Loyalty). The company needed a clear plan that tied marketing objectives to specific media assets and KPIs.

Seagate’s content team implemented a five‑step approach—identify themes, do keyword research, develop a content plan (objective + asset + KPI), create content, and measure progress—using BrightEdge to track results. That approach drove ranked keywords from 5 to over 32 (a six‑fold increase), delivered a 15% rise in referred traffic, a 20% increase in new visitors, and an 8% lift in CTA clickthroughs, and was deemed a success by management.

Seagate

Ali Macdonald

Seagate