Case Study: Seagate increases ranked keywords 6X with BrightEdge

Seagate boosts clickthrough rate 8% with BrightEdge

Seagate sought to improve its content marketing process to better generate organic traffic. The challenge was to establish a defined method for identifying themes, producing and repurposing content, and measuring gains across channels. To address this, Seagate worked with BrightEdge and its platform.

Using BrightEdge, Content Marketing Manager Ali MacDonald implemented a structured five-step process for content marketing, from theme identification to measurement. The solution from BrightEdge enabled detailed tracking and reporting. The results included a six-fold increase in ranked keywords, from 5 to over 32, a 15% increase in referred traffic on key topics, and an 8% increase in clickthrough rates on calls to action.

Seagate