Case Study: Schneider Electric drives SEO adoption and organic traffic growth with BrightEdge

Schneider Electric grows SEO adoption with BrightEdge and 500 active users

Schneider Electric, a global leader in energy management and automation, faced the challenge of scaling its SEO program to drive widespread adoption and maturity across its vast, multi-country organization. Their goal was to embed SEO and content performance into every aspect of their web presence, making SEO experts out of all their marketers and content creators. They partnered with BrightEdge to achieve this.

Using the BrightEdge platform, Schneider Electric integrated its data analytics to make performance numbers easily available and consumable for its team via automated dashboards. BrightEdge also helped globalize and standardize their SEO approach and provided professional services for a major website migration. As a result, the company saw an increase in organic traffic every month post-migration and successfully scaled to over 500 active BrightEdge users, generating widespread excitement for the SEO program.

Schneider Electric