Case Study: Schneider Electric achieves SEO maturity and 500+ user adoption with BrightEdge

Schneider Drives SEO Maturity and Adoption Through the BrightEdge Platform, 500+ Users

Schneider Electric, a global leader in energy management and automation operating in 100+ countries with 170,000 employees, needed to embed SEO and content performance into every part of its B2B and B2C web presence. The challenge was to standardize and scale SEO practices across markets, make site contributors data-driven, and ensure global/local consistency during a major platform and brand migration.

By integrating analytics into the BrightEdge platform and using automated dashboards, Schneider delivered consumable, regular SEO insights and standardized topic/keyword frameworks for local teams, supported by BrightEdge professional services for the migration. Within six months 500+ users were regularly logging into the platform, and organic traffic has increased month-over-month since the migration.

Schneider Electric

David Fisher

Global Search Manager