Case Study: Rocky Brands boosts organic revenue 30% with BrightEdge

Rocky Brands boosts organic revenue 30% with BrightEdge

Rocky Brands, a designer and manufacturer of premium footwear and apparel, faced a challenge with a lack of dedicated SEO focus across its three ecommerce sites for its Rocky, Georgia, and Durango boot brands. They partnered with the vendor BrightEdge to build a foundation for organic search growth and create SEO-friendly content.

Using BrightEdge's Data Cube for research and Recommendations for on-page optimization, they developed new content and enhanced existing pages with targeted keywords. BrightEdge's StoryBuilder dashboards were used to track performance and report on KPIs. This solution led to a 30% increase in organic search revenue and a 73.6% year-over-year growth in revenue during a critical holiday period, alongside significant gains in first-page keywords and new users.

Rocky Brands