Case Study: Riskonnect achieves 57% AI share of voice with BrightEdge

Riskonnect wins 57% AI share of voice in four months with BrightEdge

Riskonnect, a risk management software platform, faced the challenge of adapting to the shift in B2B buyer behavior, where product research increasingly began with AI search engines rather than traditional web browsing. Their twofold problem was to build visibility in this new, undefined AI search landscape without sacrificing their existing strong SEO foundation, all while ensuring their brand was portrayed accurately in AI-generated answers. To address this, they partnered with BrightEdge and leveraged its AI Hyper Cube and Data Cube X solutions.

BrightEdge's solution involved using data to define the relevant prompt universe, creating authoritative content that answered real user queries, and syndicating that content to build authority. This strategy resulted in Riskonnect tracking 227 AI Overview rankings and achieving a 57% AI share of voice within just four months. This success was further evidenced by a 495% growth in organic traffic to their AI-optimized pages, proving that BrightEdge helped them effectively capture visibility in the new AI search ecosystem.

Riskonnect