Case Study: Rackspace Technology boosts organic traffic 212% with BrightEdge

Rackspace Technology boosts organic traffic 212% with BrightEdge

Rackspace Technology, a major web hosting and cloud computing company, faced intense online competition from providers like AWS and Microsoft. Their challenge was to increase organic search traffic and revenue by improving rankings for targeted non-branded keywords, having identified significant content gaps with competitors in areas like white papers and guides. To address this, they partnered with the SEO platform BrightEdge.

BrightEdge implemented a solution involving increased on-site content production and a comprehensive earned media campaign. This involved placing relevant articles and content on external websites through targeted outreach and PR efforts. Using BrightEdge to track over 1,000 keywords and identify opportunities, Rackspace achieved a 212% increase in organic non-branded traffic. They also moved six key non-branded keywords to the first page of search results, averaging a position of 5.6.

Rackspace Technology