Case Study: Plow & Hearth achieves a 1,157% revenue increase with BrightEdge

Plow & Hearth Increases Weekly SEO Revenue 1157%

Plow & Hearth, a Madison, Virginia retailer of hearth accessories, furniture and garden goods, engaged BrightEdge to find a platform that would deliver measurable business value and enable team-wide collaboration across its six domains. Their immediate challenge was to improve SEO performance and revenue for a specific product line — “fairy gardens” — and demonstrate ROI to justify broader investment.

Over a three-month project (March–May) the marketing team used BrightEdge to select strategic keywords, map pages, create project dashboards, and implement recommended on‑page changes while tracking keyword movement and commerce metrics. The campaign drove a 550% increase in keywords on page 1, a 729% uplift in traffic to fairy garden pages and a 1,157% revenue increase for a single keyword topic, producing positive ROI, executive buy-in and expansion to additional keyword sets.

Plow & Hearth

Plow & Hearth

Plow & Hearth