Case Study: Philips achieves 400K more organic impressions with BrightEdge

Philips drives 400K organic impressions in 6 months with BrightEdge

Philips Hue, a leading smart lighting brand, faced the challenge of reaching online consumers searching for lighting solutions beyond its core branded content. To inspire and educate this audience, they needed an enriched content strategy. They partnered with vendor BrightEdge to develop this new SEO-focused approach using the BrightEdge platform for keyword research and content optimization.

Using BrightEdge, the team identified high-opportunity, non-branded keywords and transformed them into relevant blog topics. This data-driven strategy allowed them to launch a new UK blog pilot with optimized content. The results were significant, accruing an additional 400,000 organic impressions and achieving a 2.5% clickthrough rate, which drove approximately 10,000 visits per month. This success with BrightEdge led Philips to expand the blog into other key markets.

Philips