Case Study: Paycor achieves 994% organic lead growth with BrightEdge

Paycor grows net new organic leads 994% with BrightEdge

Paycor, a provider of payroll and HR software, partnered with BrightEdge to improve its SEO strategy. Their challenge was a lack of dedicated SEO resources, with a small team spending 25 hours weekly on optimization while being stretched thin across other marketing duties.

BrightEdge implemented its Data Cube to evaluate content performance and assist with a major site migration, and deployed Autopilot for SEO to improve user experience. This solution yielded a 308% year-over-year increase in non sign-in organic traffic and a remarkable 994% growth in net new organic leads. BrightEdge also helped Paycor capitalize on pandemic-related search trends, achieving top rankings for critical keywords.

Paycor