Case Study: Orangetheory Fitness Achieves 104% Organic Traffic Growth with BrightEdge

Orangetheory Fitness boosts organic traffic 104% with BrightEdge

Orangetheory Fitness, a science-backed group workout brand, faced the challenge of promoting its unique digital identity and visibility to differentiate itself from traditional gyms. To improve lead generation and increase awareness for its 1,100+ studios, it partnered with its SEO agency, The Tombras Group, to utilize the BrightEdge platform.

Using BrightEdge ContentIQ and Hyperlocal Rank Reporting, the team identified valuable long-tail keywords and developed a "More Than a Gym" SEO strategy. This involved creating optimized copy that increased exposure while maintaining the brand's voice. The solution implemented with BrightEdge drove a 104% increase in non-branded organic traffic, a 26.6% increase in new studio lead growth, and a 9.7% increase in year-over-year revenue.

Orangetheory Fitness