BrightEdge
123 Case Studies
A BrightEdge Case Study
OnDeck, a provider of small business loans, faced a challenge where its educational content was underperforming because its website lacked a proper technical SEO foundation. To address this, they partnered with BrightEdge and used its ContentIQ product to conduct a comprehensive site audit and identify critical issues.
BrightEdge's solution involved resolving technical errors, improving page speed, and optimizing on-page elements. This technical SEO work led to a dramatic decrease in site errors and a 231% increase in Quick Answers appearances, significantly improving the performance of their content.