Case Study: Yosemite/Mariposa County Tourism Bureau achieves 54% increase in organic traffic and major keyword ranking gains with BrightEdge

Non-Profit Yosemite/Mariposa County Tourism Bureau Sees 54% Increase in Organic After Site Migration with BrightEdge and Noble

Noble Studios began working with the Yosemite/Mariposa County Tourism Bureau in 2016 to merge Yosemiteexperience.com and Yosemite.com into a single domain and drive more visits to the region and its business stakeholders—especially during traditionally slower seasons. The DMO’s primary challenge was increasing in-person and digital visits to partners, with secondary goals to grow organic traffic, newsletter signups, and downloads of the Yosemite Mariposa County vacation planner.

Noble used BrightEdge’s Data Cube to uncover competitor keyword opportunities, grouped keywords into four categories (dining, lodging, things to do, general partner referrals), and combined new content creation with optimization of existing pages, while tracking progress with BrightEdge’s keyword tools and StoryBuilder. The campaign put 91% of high‑priority keywords on page 1 or 2 of Google (73% on page 1), drove a 25% spike in organic traffic in June 2017 and a 54% jump in July (new users +41%), and by the end of summer exceeded annual goals—235% of partner referrals, 127% of organic traffic, and roughly 400% of email signup and vacation planner download targets.

Yosemite Mariposa County Tourism Bureau

Terry Selk

Chief Executive Officer/Executive Director