Case Study: NinjaOne achieves 61% share of AI mentions with BrightEdge

NinjaOne wins 61% of AI mentions with BrightEdge

NinjaOne, a company providing a Unified IT Operations Platform, sought to understand and improve its visibility within AI-generated search results. The challenge was to measure its share of voice, mentions, and citations against competitors across all AI engines. This led NinjaOne to partner with the vendor BrightEdge to track both SEO and AI engine optimization (AEO) in a unified workflow.

BrightEdge enabled NinjaOne to organize its strategy by grouping prompts according to its business lines and using data to prioritize new content. This approach allowed multiple teams, including PR and paid search, to leverage the same insights for weekly content decisions. As a result, NinjaOne's share of AI mentions grew from single digits to 61% in under a year, and its share of AI citations reached 52%, surpassing all other tracked sources.

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