Case Study: Nestlé Health Science boosts organic traffic and top rankings with BrightEdge

Nestle Health Science grows organic traffic to 67,735 with BrightEdge

Nestle Health Science, specifically for its Meritene brand, faced the challenge of increasing organic relevance with an audience that was not very digitally active. They needed to create enriched content around "Healthy Living" to capture a high-demand search territory. To address this, they worked with the vendor BrightEdge and its platform.

Utilizing BrightEdge Data Cube and Recommendations, the team prioritized high-volume keywords, optimized existing content, and created new SEO-friendly content based on consumer search language. They tracked performance with BrightEdge StoryBuilder Dashboards. The results were significant: Meritene achieved over 90 page-one rankings, outranking even Wikipedia for key terms. Organic traffic surged from 435 visits in Q1 to over 67,000 in Q4, and they reached 73% more users within their target age demographic.

Nestle Health Science