Case Study: Meta Doubles Monthly Search Traffic with BrightEdge

META doubles monthly search traffic 2x with BrightEdge

The customer, Meta's Global Business Marketing (GBM) SEO team, had historically driven traffic successfully with branded keywords but faced the challenge of expanding this success to non-branded keywords, which offered higher conversion rates and significant digital growth potential. To address this, they partnered with the vendor BrightEdge.

Using BrightEdge's Keyword Reporting and Site Report capabilities, the team identified growth opportunities and isolated severe site errors. This enabled effective collaboration with development teams to implement solutions. As a result, Meta doubled its monthly search traffic and achieved a 30% growth in non-branded keyword traffic, significantly surpassing their goals with the help of BrightEdge.

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