Case Study: Melton Truck Lines increases traffic by 25% with BrightEdge

Melton Truck Lines boosts traffic 25% with BrightEdge

Melton Truck Lines faced the challenge of increasing its website traffic and improving search engine rankings without the immediate benefit of creating new content. The company's Advertising Manager, Frank Priboy, sought a superior SEO tool and chose BrightEdge because its Data Cube platform uses real, first-party data rather than extrapolated estimates from competitors.

The solution from BrightEdge provided hands-on service and invaluable data to build a case for SEO and future content production. Using the platform for competitive analysis and tracking keyword progress yielded significant results: Melton achieved a 25% month-over-month increase in traffic volume and gained significant ranking positions on ten key keywords without publishing any new content. This success, delivered by BrightEdge, was crucial for securing internal buy-in for the company's SEO program.

Melton Truck Lines