Case Study: Medable achieves 9x eCOA keyword growth and AI Overview visibility with BrightEdge

Medable grows eCOA keyword rankings 9x with BrightEdge

Medable, a technology platform for decentralized clinical trials, faced the challenge of gaining a clear view of its search visibility for complex products like eCOA (electronic Clinical Outcome Assessments). They needed to identify content gaps and understand their presence not only in traditional search but also in emerging AI platforms like ChatGPT. To address this, they turned to the vendor BrightEdge and utilized its AI Catalyst product for content strategy.

BrightEdge's solution involved using AI Catalyst to generate a weekly list of content gaps based on real user prompts. Medable's team established a steady rhythm of creating targeted content to close these gaps. This strategy led to a 9x growth in Medable's top 10 keyword rankings for eCOA, from 15 to 140. Additionally, they earned 219 placements in Google's AI Overviews, significantly increasing their AI search visibility and earning recognition from company leadership.

Medable