Case Study: Meda Consumer Healthcare achieves 38% organic traffic growth in one month with BrightEdge

Meda Healthcare Sees 38% Growth in Organic Trafc in First Month Using BrightEdge

Meda Consumer Healthcare, part of Meda AB, faced the challenge of growing organic traffic while managing a migration of nine sites to a new responsive design with a digital team of one (Jolene Pierangeli) responsible for all channels and search.

By implementing BrightEdge, the team quickly used executive dashboards and on-page recommendations (titles, H1/H2, keywords) to guide developer tagging and preserve link equity during migration. The platform delivered actionable SEO insights and helped secure executive buy-in, yielding a 38% increase in organic traffic in the first month.

Meda

Jolene Pierangeli

Assoc Director Digital Marketing