Case Study: Manulife Singapore improves organic visibility with BrightEdge

Manulife Singapore boosts organic traffic 38% with BrightEdge

Manulife Singapore, a provider of insurance and wealth management solutions, faced challenges in measuring its organic search performance against competitors. Their in-house digital team spent excessive time consolidating data from various disparate SEO tools without success. They partnered with BrightEdge to implement its SEO platform to better track keywords, improve rankings, and identify opportunities.

By leveraging BrightEdge's platform, including ContentIQ and Dashboards, the team prioritized specific SEO strategies and technical fixes. This solution reduced time spent on data compilation by 75%. The results included a 38% year-over-year increase in organic traffic, 60% of priority keywords moving to page one, and a 90% reduction in site errors post-migration, enabling clear reporting of SEO successes to management.