Case Study: Lou Malnati's Restaurant achieves 30% revenue growth with BrightEdge SEO platform

Lou Malnati's Restaurant drives 30% revenue growth with BrightEdge

Lou Malnati's Restaurant, an iconic Chicago pizza chain with 50 locations and a national ecommerce business, sought to drive growth through organic search. They partnered with the BrightEdge SEO platform, focusing on its Opportunity Forecasting and Share of Voice analysis to compete in the fierce Chicago deep-dish market.

Using BrightEdge, the company implemented a local SEO strategy, particularly for its downtown Chicago campaign, by analyzing competitors and optimizing its content. This BrightEdge solution led to a 30% revenue increase for both its restaurant and ecommerce businesses, allowing them to exceed their goals for two consecutive years.

Lou Malnati's Restaurant