Case Study: Lou Malnati's achieves 30% revenue gain with BrightEdge Opportunity Forecasting

Lou Malnati’s Restaurant Drives 30% Revenue Gain As Predicted by BrightEdge Opportunity Forecasting

Lou Malnati’s, the iconic Chicago deep-dish pizza chain founded in 1971, faced the challenge of turning online demand into measurable revenue growth. To better prioritize digital opportunities and scale their marketing impact, they worked with BrightEdge to identify and forecast the highest-value search and content opportunities.

Using BrightEdge Opportunity Forecasting to guide SEO and content optimization, Lou Malnati’s focused resources on the most impactful keywords and pages. The initiative delivered the forecasted outcome — a 30% increase in revenue — by improving organic visibility and driving more valuable traffic.

Lou Malnati’s

Kerri Phillips

Digital Marketing Manager