Case Study: L’Oréal improves voice search positioning with BrightEdge

L’Oreal boosts voice search strategy with BrightEdge as voice queries hit 20%

L'Oreal faced the significant challenge of adapting to voice search, which was predicted to dominate search queries. With voice search often delivering only a single audible result, L'Oreal needed a new strategy to achieve top placement. They turned to the vendor BrightEdge and its data platform to address this.

Using BrightEdge's striking distance reporting, L'Oreal's SEO team prioritized content that could reach the top position for voice queries. They implemented a content strategy focused on answering common questions, including how-to guides relevant to the beauty industry. By acting on BrightEdge's recommendations, L'Oreal successfully grew its visibility and positioned itself for the natural language search landscape.

L’Oreal