Case Study: Lake Tahoe Visitors Authority boosts mobile organic traffic with BrightEdge

Lake Tahoe Visitors Authority grows mobile organic traffic 345% with BrightEdge

The Lake Tahoe Visitors Authority (LTVA), marketing the Tahoe South region, needed to increase qualified website traffic that would convert into actual visitors and revenue for local businesses. Their agency, Noble Studios, partnered with vendor BrightEdge and used its SEO platform to address this challenge, recognizing that over 51% of trackable web traffic came from organic search.

Using BrightEdge's content performance marketing platform, Noble Studios identified high-intent, long-tail search terms and key topics to guide content creation and optimization. This strategy focused on areas like local events. The results included a dramatic 345% increase in organic mobile search traffic and a 134% rise in overall mobile traffic for TahoeSouth.com. BrightEdge also helped optimize pages to achieve top rankings for specific event-related keywords, significantly outperforming major ticketing and social media sites.

Lake Tahoe Visitors Authority