Case Study: Laboratory equipment company Labconco achieves increased traffic and online leads with BrightEdge

Laboratory Equipment Company Labconco Increases Online Leads with BrightEdge

Labconco is a mid‑sized manufacturer of laboratory equipment that sells through a global network of distributors. The company needed consistent messaging and better organic search rankings across more than 100 third‑party distributor sites and its own 11,000+ product pages, a challenge managed by Dealer Marketing Specialist Allison Schach.

Schach used BrightEdge to identify competitor keywords and provided optimized, scalable content to distributors while refining hundreds of Labconco product pages using BrightEdge’s Ignite, Keyword Reporting and Executive Dashboard tools. As a result, Labconco saw significant increases in traffic and sales with top distributors, about an 8% rise in contact submission forms, two additional weekly quote requests on key product pages, and a lift to the homepage of roughly 463 visits and 7,604 page views per week in the first year.

Labconco

Allison Schach

Dealer Marketing Specialist