Case Study: Labconco increases online leads with BrightEdge

Labconco increases leads by 8% with BrightEdge

Labconco, a laboratory equipment company, faced the challenge of maintaining consistent organic rankings and messaging across its vast network of global distributor websites. To recover high-intent keywords from competitors and increase online leads, they turned to the BrightEdge platform for a comprehensive content and SEO strategy.

Using BrightEdge's recommendations and tools like the Ignite Report, Labconco optimized hundreds of product pages and created targeted content for distributors. This strategy implemented with BrightEdge resulted in an 8% increase in contact submission forms, a steady rise in traffic, and an additional two quote requests per week, significantly boosting their online lead generation.

Labconco