Case Study: Kroll achieves a 285% increase in share of voice (7% to 27%) with BrightEdge

Kroll Increases Share of Voice on Key Search Term by 285%, 7% to 27%

Kroll, a global provider of asset investigations, intelligence and risk services, set a goal to increase lead generation for its asset search service by 50% for the year. At the start of the campaign the brand had only a 7% share of voice on the target search term and needed to capture more visibility and qualified traffic from organic search.

Kroll’s digital marketing team focused on organic search using BrightEdge to identify “striking distance” keywords on pages 2–3, implemented BrightEdge on‑page recommendations, expanded site content and built backlinks, and tracked Share of Voice, visitors, form fills, won cases and revenue. The campaign grew share of voice from 7% to 27% (a 285% increase), nearly tripled traffic while outpacing tracked competitors, and demonstrated meaningful revenue upside from ranking gains (e.g., moving from position 2 to 1 was estimated to add about $300,000).

Kroll

Whitney Parker

Director, Global Digital Marketing