Case Study: Kroll achieves 285% higher share of voice with BrightEdge

Kroll increases share of voice by 285% with BrightEdge

Kroll, a firm specializing in asset investigations, intelligence, and cyber security, faced the challenge of increasing lead generation for its asset search service by 50%. To meet this objective, they partnered with BrightEdge and leveraged its platform to improve their organic search performance.

Using BrightEdge's site recommendations and dashboards, Kroll identified "striking distance" keywords and implemented specific on-page optimizations. This strategy resulted in a 285% increase in share of voice, from 7% to 27%, and nearly tripled their traffic. The effort also generated an additional $300,000 in revenue, with 71% of their traffic now coming from page one search results.

Kroll