Case Study: Kiddie Academy achieves 249% increase in high-ranking keywords and 67% more organic traffic with BrightEdge

Kiddie Academy Achieves 249% Increase in High Ranking Keywords

Kiddie Academy, a leader in educational child care, needed to both connect its brand to local consumers and attract potential franchisees, but relied on reactive SEO tactics and multiple tools that made performance hard to measure and limited lead generation for childcare inquiries and franchise prospects.

By adopting BrightEdge as its primary SEO platform, Kiddie Academy identified content gaps, captured Google Quick Answer opportunities, and boosted visibility — high-ranking keywords (position 5 or better) grew 249% (794 to 2,800), local 3-pack listings rose 225%, organic traffic increased 67%, and organic conversions grew 41%. Organic now leads site traffic and generates over half the lead conversions, prompting SEO-led website initiatives and a dedicated SEO hire.

Kiddie Academy

Andy Seguin

Director of Digital Marketing