Case Study: InterDent increases local 3-pack visibility and SEO lead volume with BrightEdge

Interdent boosts Local 3-Pack rankings to 98% with BrightEdge

Interdent, a dental service organization with nearly 200 offices, faced challenges with internal SEO cannibalization from similar microsite content and lacked a cohesive content strategy or visibility into local keyword rankings. Wpromote used the BrightEdge platform to address this, specifically employing its Hyperlocal Tracking to gain insights.

Using BrightEdge's Hyperlocal Tracking and Data Cube, Wpromote implemented a strategy to track local rankings and identify valuable, less competitive keywords. This solution led to a 145% increase in Local 3-pack listings and a 25% year-over-year growth in lead volume, enabling over 98% of Interdent's offices to rank in the local 3-pack.

Interdent