Case Study: IBM Belgium achieves 6% organic traffic growth and enhanced SEO performance with BrightEdge

IBM Transforms Its SEO Practice with BrightEdge

IBM faced limitations with a two‑year old internal SEO tool that couldn’t track categories or integrate data, making it hard to view trends and measure page performance across its large enterprise site. This lack of visibility and organization constrained the global SEO team’s ability to set priorities and report on results.

IBM chose BrightEdge—driven by team familiarity and the platform’s robust data and integrations—and, with BrightEdge’s help, migrated a massive dataset into the platform. The solution enabled a clear page hierarchy, a product‑level SEO framework, integrated analytics dashboards for product owners, and international rollout using ContentIQ to prioritize technical fixes. The changes drove measurable gains: organic traffic +6% and traffic engagement +13% year‑to‑date, year‑over‑year.

IBM Belgium

Tanu Javeri

Sr. Global SEO Strategist