Case Study: IBM Belgium boosts organic traffic and SEO engagement with BrightEdge

IBM Belgium boosts organic traffic 6% with BrightEdge

IBM Belgium faced limitations with its internal SEO tool, which lacked the ability to track categories and integrate data. This made it difficult to effectively monitor performance and trends. To address this challenge, IBM selected the BrightEdge platform for its robust data and integration capabilities.

With BrightEdge, IBM seamlessly migrated its data and implemented a new SEO framework. The solution enabled clear page hierarchy, integrated analytics dashboards, and international expansion using ContentIQ. As a result, IBM achieved a 6% increase in organic traffic and a 13% increase in traffic engagement.

IBM Belgium