Case Study: Time Inc. achieves over 45% increase in key search traffic with BrightEdge

How Time Increased Key Search Traffic Over 45%

Time Inc., publisher of 95 media brands reaching 81 million monthly visitors, faced a complex SEO challenge: coordinating optimization across vast content with duplicate pages, poor thematic keyword grouping, weak internal linking and numerous crawl/redirect errors—especially around high-value seasonal topics (Travel & Leisure, 4th of July, Halloween, Thanksgiving, Christmas) that together represent 9.7M+ search queries and require tight timing to capture traffic.

Binti Pawa, Head of SEO for Time’s Affluent Media Group, ran a site audit, built a keyword-content model and used BrightEdge to fix 500+ crawl errors, improve sitemaps, add rich snippets, remove duplicates and implement on-page/internal-link recommendations, then created targeted seasonal content. Results: Food & Wine’s 4th of July page‑1 keywords rose from 2 to 7 (30% organic traffic gain year-over-year), overall Food & Wine page‑1 keywords grew 620→757 (+34% traffic and ad inventory), Travel & Leisure saw a 45% boost in keyword rankings and traffic, and the team recommends a 3–4 month SEO lead time for seasonal events.

Time Inc.

Binti Pawa

Time Inc.