Case Study: OnDeck achieves a 231% increase in Quick Answers with BrightEdge ContentIQ and Data Cube

How OnDeck won in Quick Answers with technical SEO using ContentIQ and Data Cube

OnDeck, a lender focused on small businesses that has issued over $10 billion in financing, aimed to drive acquisition, brand awareness and retention through its thought‑leadership content. The company’s Small Business Blog Resource Center underperformed because OnDeck had skipped the essential technical SEO foundation, limiting visibility and engagement.

Using BrightEdge ContentIQ (and Data Cube) to audit the site, OnDeck identified and prioritized fixes for hreflang issues, page‑load speed, 404s/redirects, on‑page elements, landing‑page optimization and measurement gaps, then executed an action plan. Between January and July 2018 they reported a 970% decrease in minor errors, an 82% drop in moderate errors, a 79% drop in severe errors and a 231% increase in Quick Answers (from 13 to 43), resulting in significant SEO growth.

OnDeck

Ty Kiisel

Editor