Case Study: Meritene achieves 67,735 organic users and 90+ page-one health rankings with BrightEdge

How Did Meritene and NEO Exponentially Grow Organic Traffic Through Health Content and Take Top Rank from Wikipedia

Meritene, a Nestlé Health Science brand offering nutritional products for adults over 50, faced the challenge of increasing organic relevance among a less digitally active audience. They targeted the high-demand “Healthy Living” territory (about 388,000 searches/month) and needed richer, consumer-focused content to compete for top search positions, including against Wikipedia.

Working with agency NEO and BrightEdge, the team prioritized high-volume keywords (minimum ~29,000 monthly searches), used BrightEdge Recommendations to optimize meta tags and existing pages, and created SEO-friendly content in the language consumers use. Tracked via StoryBuilder dashboards, the approach moved Meritene from unranked to page one for 90+ health terms, outranking Wikipedia for queries like “Resveratrol” and “Healthy Life,” and grew organic traffic from 435 users in Q1 to 67,735 in Q4, with a 73% increase in users aged 45–65.

Meritene

Verónica Diaz

Digital Manager for Nestlé Health Science Spain