Case Study: Graco achieves a 718% increase in People Also Ask results with BrightEdge

Graco boosts People Also Ask results 718% with BrightEdge

Graco Inc., a B2B manufacturer of fluid handling products, faced the challenge of their top-ranking web pages not being their preferred landing pages for driving leads. Their goal was to strengthen content, rank for better keywords, and gain control over featured snippets to drive top-of-funnel leads into sales opportunities. To address this, they utilized the BrightEdge platform for five years.

The solution implemented with BrightEdge involved technical SEO strategies, adding canonical tags, and optimizing image alt text. The team used BrightEdge Data Cube to track keywords before creating new content and conducted striking distance research to optimize for high-volume keywords. This strategy led to a 718% increase in People Also Ask results, a 145% increase in Quick Answer results, a 35% increase in ranking images, and double-digit growth in leads.

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