Case Study: a global services provider achieves 45% higher rankings and 4x more sessions with BrightEdge

Global Services Provider improves keyword rankings 45% with BrightEdge

A global services provider, specializing in inventory and asset management, faced the challenge of scaling its SEO strategy across 55 websites in 20 languages with a very small team. Without a dedicated SEO expert fluent in every language, they struggled to identify local search term nuances and maintain SEO progress during a major website migration and rebrand. To address this, they turned to the vendor BrightEdge and its Data Cube X and Content Advisor tools.

By using BrightEdge, the provider organized markets by language clusters, allowing research for one country to benefit others. The tools revealed critical keyword differences, such as the Australian preference for "stock taking," and enabled efficient creation of targeted content. The solution delivered significant results: the company saw a 45% improvement in average keyword rankings across all 55 sites, a 395% increase in organic sessions in Germany, and a near-quadrupling of top 10 rankings for its Australian site, directly leading to increased web leads and revenue.