Case Study: Finish Line achieves 258% organic traffic growth with BrightEdge

Finish Line boosts organic traffic 258% with BrightEdge

Finish Line, a retailer, aimed to make significant digital gains for its back-to-school sales initiative and increase its market share against established competitors. The challenge was to surpass the previous year's performance during the critical July and August shopping period. To address this, they used the BrightEdge platform.

Using BrightEdge's ContentIQ for site audits and its Data Cube for keyword targeting, the Finish Line team identified and resolved technical issues while developing enhanced content. BrightEdge's Recommendations feature provided specific on-page optimization tactics. This solution led to a 65% increase in page-one rankings and a 258% increase in organic traffic, allowing Finish Line to surpass key competitors in share of voice for tracked keywords.

Finish Line