Case Study: Epicor recovers organic traffic and lifts a Google penalty with BrightEdge

Epicor boosts organic traffic 23% with BrightEdge

Epicor, a software company, faced a severe challenge when its website was deindexed by Google, causing a more than 90% drop in organic traffic due to a manual penalty. To overcome this, they used the BrightEdge platform to diagnose and address the issue.

Using BrightEdge, Epicor's marketing team audited their backlinks, identified problematic links from affiliates, and executed a disavowal campaign. After submitting a reconsideration request to Google, the penalty was lifted. The results from BrightEdge showed a 23% jump in organic traffic, a threefold increase in competitive share of voice, and significant improvements in keyword rankings, recovering substantial lost revenue.

Epicor