Case Study: Ellucian preserves search equity during a full rebrand with BrightEdge

Ellucian holds 100% of Page 1 rankings through rebrand with BrightEdge

Ellucian, a higher education technology leader, faced the high-risk challenge of a complete rebrand involving new product names and a total URL overhaul. The risk of severe organic traffic loss and ranking erosion during this digital transformation was significant. They partnered with BrightEdge to navigate this migration.

Using BrightEdge's Data Cube X for keyword planning, dashboards for real-time monitoring, and Content IQ for site auditing, Ellucian executed the migration deliberately. The BrightEdge platform provided unified visibility throughout the process. As a result, Ellucian maintained all Page 1 keyword rankings and organic traffic with no disruptions, emerging stronger without sacrificing any hard-earned search equity.

Ellucian