Case Study: Rocky Brands achieves 30% organic revenue growth with BrightEdge

Ecommerce Retailer Rocky Brands Increases Organic Revenue 30% in 2018 Using the BrightEdge Platform

Rocky Brands, a heritage footwear and apparel company (Rocky Boots, Georgia Boot, Durango Boots) founded in 1932, lacked a dedicated focus on SEO across its three ecommerce sites. With a new in-house SEO specialist, the company needed a scalable way to create SEO-friendly content, target the right keywords, and measure performance across brands.

Using the BrightEdge platform—Data Cube for keyword and competitive research, Recommendations to optimize titles/meta and create targeted content, and StoryBuilder dashboards for reporting—Rocky Brands optimized pages, added consumer-focused content and internal links, and tracked results. The effort drove 1,479 more organic keywords onto page 1 in Google US, lifted organic search revenue 30% year-to-date, and produced an average November lift of 13.3% in new users and 73.6% revenue growth across the three brands.

Rocky Brands

McKennah Robinson

SEO/Content Specialist