Case Study: Dumpsters.com achieves 38 Quick Answers with BrightEdge

Dumpsters.com Earns 38 Quick Answers with a Single Page Using the BrightEdge Platform

Dumpsters.com, launched in late 2016, set out to capture top SERP positions for high-value keywords despite a low domain authority. To win quick, high-impact rankings they prioritized the roll-off dumpster pricing page as a strategic entry point for long-tail keywords that could boost relevance for head terms.

Using BrightEdge’s Data Cube and Quick Answer tracking, the team published an HTML table of proprietary, size-specific average prices and monitored progress with page-specific keyword groups and dashboards; later they added prominent zip-code CTAs to funnel visitors to local pages. The page earned 22 Quick Answers by year-end 2017 and peaked at 38 in April 2018, grew page-one rankings from 134 to 230 by June 2018, drove organic share from 25% to 36%, and cut bounce rates from 65% to 34%.

Dumpsters.com

BJ Bellamy

SEO Lead